Unlocking New Revenue Opportunities with “Wired Wireless”
By Artem Andreychik
The ubiquity of wireless technology in our daily lives is undeniable. From smartphones to IoT devices, we are constantly surrounded by the invisible web of connectivity. However, what many do not realize is that this seamless wireless experience is not as wireless as it appears. It relies on a complex network of physical infrastructure, often hidden from plain sight. Distributed antenna systems (DAS) exemplify this paradoxical relationship between the “wireless” and the “wired.”
DAS is an essential technology for providing reliable wireless coverage within large structures, such as office buildings, shopping malls, stadiums, and campuses.
DAS is essential
DAS plays a crucial role in ensuring that users have access to uninterrupted connectivity supporting advanced wireless technologies like 5G. As the demand for faster, low-latency connectivity grows, DAS infrastructure becomes indispensable in enabling the high-speed performance that 5G promises. Through its distributed network of antennas, DAS can manage the high data rates and dense connections required for applications such as augmented reality, smart city infrastructure, and autonomous vehicles.
Monetization methods
However, the installation and maintenance of DAS come at a considerable cost. Hence, it is imperative to explore avenues for monetizing DAS to make them financially viable.
Leasing out space on the DAS infrastructure to wireless carriers is one of the primary methods of monetization. Wireless carriers are constantly looking to expand their coverage and capacity. By leasing space on the DAS infrastructure, property owners can generate revenue while helping carriers meet the growing demand for connectivity. This mutually beneficial arrangement allows property owners to monetize their infrastructure while ensuring that wireless carriers can provide reliable service to their customers.
Optimal efficiency
In addition to leasing space, DAS providers can offer managed services to property owners. These services include maintenance and monitoring of the DAS infrastructure. By outsourcing the management of their DAS to a third-party provider, property owners can ensure that their infrastructure is well-maintained and operating at optimal efficiency. This not only generates additional income for DAS providers but also relieves property owners of the burden of managing the infrastructure themselves.
Furthermore, DAS can be leveraged to gather valuable data insights. By analyzing the data collected by DAS, businesses can gain valuable insights into foot traffic, customer behavior, and more. This data can be sold to businesses for marketing purposes, providing yet another revenue stream for DAS providers and property owners.
DAS, a valuable asset
Understanding the multifaceted value of DAS is crucial in maximizing its monetization potential. By viewing DAS not just as a utility but as a valuable asset, property owners can unlock new revenue streams and ensure the long-term viability of their infrastructure. In the ever-evolving landscape of wireless communications, DAS stands out as a vital component, bridging the gap between the “wireless” and the “wired.”
Leasing out space on the DAS infrastructure to wireless carriers is one of the primary methods of monetization. Wireless carriers are constantly looking to expand their coverage and capacity. By leasing space on the DAS infrastructure, property owners can generate revenue while helping carriers meet the growing demand for connectivity.
Artem Andreychik
Artem holds a degree in International Economics and has over 12 years industry experience with advanced fiber optic solutions. He has made significant contributions to wireless innovations by developing cutting-edge hybrid distributed antenna systems, which have been widely adopted by major carriers and enterprises. Artem is known for his technical expertise, leadership skills, and entrepreneurial spirit.
