Meeting Your Customers Where They Are
The New Connectivity Imperative
At NCTC, we measure success by a simple question: Are we helping you better serve your communities? That mission guides everything we do, and today I want to talk about how customer expectations around connectivity are changing and how we can support you through this.
A shift in how customers think about connectivity
Your customers don’t think in terms of separate services anymore. They want to stay connected, at home, on the go, everywhere in between. They want their Internet, Wi-Fi, and mobile service to work seamlessly, ideally from a provider they already know and trust.
We’re seeing a big change across the industry. According to published reports, Comcast recently shifted its strategy to emphasize mobile as broadband growth slowed. This isn’t just a headline; it’s a signal that the playbook has changed and that complete connectivity solutions are becoming what customers expect.
For independent operators facing similar issues, this represents both a challenge and an opportunity. The challenge is real, competing against providers who bundle everything. But you have something they don’t. You have deep community roots and the agility to respond to what your customers need.
Why bundling matters
The data tells a consistent story: customers with multiple services are less likely to switch. When you bundle broadband, managed Wi-Fi, and mobile, you’re not just making switching harder. You’re becoming essential to how your customers stay connected.
Think about what you’re already doing. Broadband connects the home. Managed Wi-Fi extends your value to every room and device. Mobile keeps customers connected everywhere they go, and since people interact with their phones hundreds of times per day, it keeps your brand part of their daily routine.
It’s about meeting customers where they are.
Built to remove the barriers
I know what many of you are thinking: “I don’t have resources to build mobile infrastructure or manage device inventory. We’re running lean as it is.”
That’s exactly why we built our mobile solution the way we did.
With our offering, you get a nationwide network without having to build infrastructure. You get a robust device catalog without managing inventory. A model built for flexible growth that lets you start small and scale as your market responds.
We’ve built backend support for activation, billing, buy flows, device options, analytics, and a branded customer website and app. It’s designed for easy launch regardless of your company’s size.
The tools you need to succeed
We didn’t stop at just providing the network infrastructure. We know that launching a new service line requires expertise across multiple areas of your business. That’s why we’ve created comprehensive operational, marketing, and regulatory toolkits designed for independent operators.
These toolkits walk you through everything from initial setup and compliance requirements to customer acquisition strategies and ongoing support workflows. Whether you need templates for regulatory filings, ready-to-deploy marketing campaigns, or step-by-step operational procedures, we’ve built resources that let you move quickly without reinventing the wheel. Our goal is simple: remove every barrier between you and serving your customers better.
Moving forward together
Customer expectations around connectivity are shifting. You don’t have to figure this out alone. That’s what we’re here for. When you add mobile to your broadband and managed Wi-Fi offerings, you’re building on the trust you’ve already established in your community.
We believe in the power of independent operators to transform lives, because we see it every day. You’re creating opportunities where they didn’t exist before.
We’re proud to stand beside you as a true partner in service. Because when you succeed in serving your communities, we all succeed.
Stronger together.
Join us at the Winter Educational Conference (WEC) in Las Vegas, February 16-18, 2026. Register now at www.nctconline.org/wec26/.
Louis A. Borrelli, Jr.
Chief Executive Officer, National Content and Technology Cooperative (NCTC)
Louis A. Borrelli, Jr. is a C level traditional and new media executive, investor and advisor, entrepreneur and recognized industry leader. A pioneer in cable television, online media and broadcast production services, Mr. Borrelli has been driving innovation in operations, marketing, business development and new product creation for more than 48 years. Mr. Borrelli is currently the Chief Executive Officer of the NCTC, representing 670 broadband and cable operators in all 50 states and the U.S. territories serving 40 million video and broadband connections. NCTC provides operational and strategic support, purchasing power for video content, hardware, software, broadband transit, transport, products and services..
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